Reposting from the EA Forum
Previous posts have set forth the concept of Guided Consumption and provided research supporting the viability of businesses with charities in the equity position (“Guiding Producers”). In this post, I evaluate the agents involved in Guided Consumption, their motives, and why creating the infrastructure enabling Guided Consumption is an extremely high value project.
TLDR: Creating the infrastructure and public awareness enabling Guided Consumption – consumers choosing to direct their purchases through charity-owned businesses- is extremely high value because it accords with the motivations and cost-tolerances of the sets of agents involved. The general public, motivated to do good in low, no, or negative cost situations, is empowered to do good... (read 3248 more words →)