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As I neophyte to all of this, I may be missing something. But I immediately saw a real world example of this in the recent controversy over DEI initiatives at the University of Michigan. As a case study it seems to include examples of every concept in this article. New norms are being created, people begin to have an implicit understanding of them, those implicit understandings get violated leading to unresolved conflict. Conflict about DEI is then being coopted for political gain.