Some Tools For Optimizing Our Media Use
Benevolent and malevolent media producers possess the power to influence society in positive and negative ways. They can do this through agenda setting, framing, priming, spreading memes, altering perceptions of groups and individuals, outright propaganda, and other methods. I think more attention should be paid to the pathways from content...
To clarify, I also don't think EA has much potential as a social movement even if marketed properly. Specific EA beliefs are much more spreadable memes down the line IMO.