Brainstorming, a technique long thought to enhance group creativity. Although the research shows little evidence of effectiveness, this technique (Alex Faickney Osborn, 1957) has persisted in practice. More specifically, brainstorming instructions increase the number of ideas in a group but are usually less than the total number of ideas generated...
My colleagues often mock me for my faith in human sciences, "Studying cultures and people in the age of algorithms, you just need data and machine learning model" they said. I've been an engineer by profession for a decade, but to develop new perspectives on the characteristics of our product,...
Brainstorming, a technique long thought to enhance group creativity. Although the research shows little evidence of effectiveness, this technique (Alex Faickney Osborn, 1957) has persisted in practice. More specifically, brainstorming instructions increase the number of ideas in a group but are usually less than the total number of ideas generated by the same number of brainstorming individuals alone (Brown and Paulus, 1996).
The instructions for brainstorming are fairly precise:
Not to criticise each others’ idea is an admonition as it may cause evaluation apprehension: people will be reluctant to express creative ideas; they won’t freewheel for
I'm half-way through Design of Everyday Things (with Thinking, fast and slow in backlog). I will definitely write a follow up.
Insightful feedback. I just started writing and it's a lot harder than I thought it would be. Thank you!
My colleagues often mock me for my faith in human sciences, "Studying cultures and people in the age of algorithms, you just need data and machine learning model" they said. I've been an engineer by profession for a decade, but to develop new perspectives on the characteristics of our product, I interpret data points and anthropological input across information systems.
I try not to see people as numbers, but as individuals. Choosing a group and then understanding them should be the goal. All great companies are based on an insight into how to serve a group of people in a meaningful way. Looking at and listening to people is better than asking them.
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