I also found the book fascinating and the elephant metaphor convincing. However I found the subtitle of the book underanalyzed. "Why Good People Are Divided By Politics and Religion" - what makes these people "Good" is a question never considered. There's just a sort of unstated assumption that the majority of human beings must be "Good" even as he aknowledges the presence of evil people in history (i.e. Hitler.) What makes someone a good person is to me a necessary analysis to make the moral foundations theory sensical.
I also found the book fascinating and the elephant metaphor convincing. However I found the subtitle of the book underanalyzed. "Why Good People Are Divided By Politics and Religion" - what makes these people "Good" is a question never considered. There's just a sort of unstated assumption that the majority of human beings must be "Good" even as he aknowledges the presence of evil people in history (i.e. Hitler.) What makes someone a good person is to me a necessary analysis to make the moral foundations theory sensical.