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Gleb_Tsipursky comments on Welcome to Less Wrong! (8th thread, July 2015) - Less Wrong
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Managing Twitter means several things.
Regarding content, the person finds appropriate things to post on Twitter, which we do about 4 times a day. This includes both InIn and non-InIn materials that we curate for our audience, and most of the things we post are not InIn content - about 2/3. The latter involves reading the article and determining whether our audience would find it appropriate. Then, the person writes up Tweets with appropriate hashtags for each piece. They put it into a spreadsheet. Then it gets read over by two other people for grammar/spelling/fit. Then, these are scheduled through Hootsuite, a social media scheduling app.
Regarding managing Twitter itself, this involves managing the Twitter audience of the channel, including questions, comments, etc. (we have over 10K followers on Twitter). It also involves reTweeting interesting Tweets, and other Twitter-oriented activities.
This takes place for a number of social media channels. Here's an example of a weekly social media plan for Hootsuite, if you're curious. This includes Twitter, FB, LinkedIn, and Google+.
This doesn't include Pinterest, Instagram, StumbleUpon, or Delicious, since Hootsuite doesn't handle those.
Who's your target audience when you think that a Nigerian can make a good decision about whether your target audience would find an article appropriate?
What are you implying about Nigerians here?
That they are culturally different from Western people. They might be very well know what's culturally appropriate to post when trying to reach a Nigerian audience but Western culture is a bit different in lot's of aspects. The posts those people posted on LW look like they are not written by normal Western people but either by people who wrote them because they are payed to do so or by people who operate under different cultural norms.
As I think I mentioned before, Intentional Insights tries to reach a global audience, and after the US, our top three countries are non-western. So it's highly valuable for us to have non-western volunteers/contractors who can figure out what would be salient to a diverse international audience.
Do you have other data about your impact in those countries besides passive reading numbers? Do you have links to the receptions of InIn content by non-western audiences besides those people you payed?
Links are hard, since most things I have are people writing to me. However, here is one relevant link. After finding out about our content, a prominent Indian secular humanist association invited me to do a guest blog for them. I was happy to oblige.
How many of those are payed and how many organic?
Five are paid as virtual assistants, but they are not paid to follow Twitter. There wouldn't be a point to having paid followers, because the goal is to distribute content widely.
There are plenty of people who after reading our widely-shared articles then choose to engage with our social media.