Almost every content creator rationalists follow owns their platform: podcasters like Sam Harris and the Julia Galef, bloggers like Scott (and myself), all the nerdy webcomics. And yet, outside the rationalsphere every creator seems engaged in an endless fight against censorship and harassment by the platforms that are supposed to enable them: Facebook, Twitter, Tumblr, Patreon... So why do they stay on those platforms? Other than Sam Harris giving Patreon the middle finger, no one else seems to do much except protest platforms on the platforms themselves.
This questions really came up for me after reading the saga of Pewdiepie and YouTube. Currently, pewdiepie.com redirects to his YouTube page, where he posts videos protesting YouTube. This is crazy. The technology that YouTube provides was hard to build when YouTube started a decade and a half ago, but surely today it's not a huge challenge. PDP has 20 billion total views. He doesn't need traffic from the algorithm suggesting his videos, everyone else is trying to game the algorithm to get redirected by PDP! Switching to his own platform would allow him to capture a higher percentage of revenue, be immune to any kind of censorship, and make him a legend if he starts an exodus from YouTube. He can host all the other non-PC comedians on his own platform. How is that not worth losing a bit of traffic as viewers readjust?
Putting technical limitations aside (which are a huge deal, at the very least for video), the problem is that the audiences were built using the platform, and don't carry over easily.
The creators were able to build their audiences because, notably
The audiences don't carry over because, simply put, they are living on the platform. It's centralized. They consume many things there, so they will check it. Most people don't know RSS and it's being phased out of many browsers. You'll lose most of your subscribers.
And you are wrong, the algorithms do account for many of the views of the top creators, on top of their subscribers.
Could they survive without the platform? Of course! Would they do better? No chance.
Finally, anger at the platform is generally at being less good than it used to be. But think about, for instance, demonetization on YouTube. Well, you can still sign your own deals and include your own ads in the videos. If you leave the platform, you have to do this. But if you stay there, it's still an option.