This article let's me know I'm not the only one concerned at the dominance of companies like Google and Facebook. I don't have enough data or information to judge whether my continued use of these services are going to be detrimental to me or the rest of humanity. What I do know is that increasingly I'm feeling like Facebook and Google know too much about me and have too much of my attention. I feel a little bit like a puppet, a little bit strung along. How do others here feel?
It reminds me or is analogous to this. In my opinion the food industry having a monopoly on what we eat, just as Google and Facebook will have a monopoly web content. Is this a risk on society?
Every industry by definition has a monopoly on what you can buy, since new entrants into the field instantly become part of that industry. Using the word "monopoly" in this way abuses the word and makes it meaningless.
Some food is grown or killed by people for personal consumption. Some of that is shared or traded between rural neighbours. Therefore, rural living can indeed mean that the food industry doesn't have a monopoly on what you eat. (I'm eating fresh strawberry from my parents' garden/store right now. It's great.)
(Remember checking assumptions every once in a while!)