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ciphergoth comments on Help us Optimize the Contents of the Sequences eBook - Less Wrong Discussion
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I don't think it's practical to A/B test a million word book.
It's perfectly possible to A/B test it, it just depends on what you're varying and how it's being delivered. My website is well over a million words, and I A/B test changes to its appearance all the time.
You can A/B test whether doubling the length with appendices affects download completion rates.