There are a lot of explanations of consequentialism and utilitarianism out there, but not a lot of persuasive essays trying to convert people. I would like to fill that gap with a pro-consequentialist FAQ. The target audience is people who are intelligent but may not have a strong philosophy background or have thought about this matter too much before (ie it's not intended to solve every single problem or be up to the usual standards of discussion on LW).
I have a draft up at http://www.raikoth.net/consequentialism.html (yes, I have since realized the background is horrible, and changing it is on my list of things to do). Feedback would be appreciated, especially from non-consequentialists and non-philosophers since they're the target audience.
Careful, that leads straight into an abortion debate (via "if you care that much about potential development, how much value do you give a fetus / embryo / zygote?").
I am aware. If the thought process involved is "We can't assign values to future states because then we might be opposed to abortion" then I recommend abandoning that process. If the thought process is just "careful, there's a political schism up ahead" that fails to realize we are already in a political schism about animal rights.