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Without this hypothetical anticipation of a world of 80% unemployment, would you expect children's bags, books, etc., to be decorated with pictures of people sat at office desks working on spreadsheets, or plumbers fitting pipes together, or something? Were children's bags, books, etc., ever decorated that way before?
I think the explanation is much simpler. Children enjoy imagining themselves as superheroes, princesses, etc.; movies, television shows, books, etc., featuring such characters become popular; children buy (or get their parents to buy) products with their favoured characters on. No conspiracy needed. And why are the superheroes and princesses and suchlike not shown doing anything interesting? Because extra clutter in the imagery would make the presence of the characters less obvious and so reduce the immediate appeal of the products to their target market.
My view on economics: businesses exist to serve customers, where the customer is defined as the person who pays, not the person who uses. For example we are mere users of Google, not its customers, those are the advertisers. And in this case it is the parent. The rational vendor caters to parents, not children. He thinks: what kind of message do parents want to send to children? And while of course it is not something boring or dull, Dexter the cartoon scientist beats the Spiderman and the fairy-princess in the cater-to-parents domain. BTW before, as far a... (read more)