The Singularity Institute wants to spin off a separate rationality-related organization. (If it's not obvious what this would do, it would e.g. develop things like the rationality katas as material for local meetups, high schools and colleges, bootcamps and seminars, have an annual conference and sessions in different cities and so on and so on.)
We can't think of a name for this organization.
We can't think of any names that seem good enough to be audience-tested.
We don't have any ideas good enough that we'd want to mention them in this post.
Help.
Yes, I recall being very confused when I first saw that phrase in Three Worlds Collide. To this day I don't know why people use "multiply" instead of "calculate".
The phrase is in fact a mutation of "Shut up and calculate", a common stance pragmatical physicists take towards discussions of the interpretation of quantum mechanics.