I disagree. This whole saga has introduced the Effective Altruism movement to people at labs that hadn't thought about alignment.
From my understanding openai isn't anywhere close to breaking even from chatgpt and I can't think of any way a chatbot could actually be monetized.
It is the "cringe" feeling I believe. Its embarrassment on behalf of the bad joke not landing. I could also be irritation that your brain didn't get the reward it was anticipating.