xamdam comments on Open Thread June 2010, Part 2 - Less Wrong
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I was talking to a friend yesterday and he mentioned a psychological study (I am trying to track down the source) that people tend to suffer MORE from failing to pursue certain opportunities than FAILING after pursuing them. So even if you're right about the overestimation of pleasure, it might just be irrelevant.
Here is a review of that psychological research (pdf), and there are more studies linked here (the keyword to look for is "regret"). The paper I linked is:
Gilovich, T., & Medvec, V. H. (1995). The experience of regret: What, when, and why. Psychological Review, 102, 379-395.
I haven't seen a study, but that is a common belief. A good quote to that effect,
And I vaguely remember seeing another similar quote from Churchill.