For instance, WP' list of spin tactics does not include outright lying.

• Selectively presenting facts and quotes that support one's position (cherry picking)
• Non-denial denial
• Non-apology apology
• Mistakes were made
• Phrasing in a way that assumes unproven truths
  • Euphemisms to disguise or promote one's agenda
  • "Burying bad news": announcing one popular thing at the same time as several unpopular things, hoping that the media will focus on the popular one.