Social reality and culture work a lot like improv comedy. We often don't know "who we are" or what's going on socially, but everyone unconsciously tries to establish expectations of one another. Understanding this dynamic can give you more freedom to change your role in social interactions.
Love this post. As I was thinking about your Intelligent Social Web, it occurred to me that all this character-playing is serving an important role, it is adding value or it would have died out ages ago. In a small ancestral tribe, it is easy to see how this kind of web-force is keeping the whole tribe operating smoothly.
I've a question about times when we are called upon to clearly play a limited role, such as small talk. I really find it unsatisfying and dislike it. I'm curious if/how your relation to small talk has changed after you learned to See the social web. I am asking this because through your post I came to suspect maybe my dislike of it is misplaced, since I am not properly valuing its possibly important role.